THE CIVIL RIGHTS ISSUE OF OUR GENERATION
Financial Literacy for All is a national initiative to embed financial literacy into American culture, led by a prominent group of leaders from the business, sports, entertainment and nonprofit sectors. This 10-year initiative will reach millions of youth and working adults by making financial literacy fun, engaging them where they live, work and celebrate.
WHY FINANCIAL LITERACY?
We believe that financial literacy is the civil rights issue of this generation. Financial literacy empowers all of us to make smart decisions – how to budget, save, borrow, and invest. It helps us buy a car, a house or pay for school. Conversely, the lack of financial knowledge creates barriers to fully participate in the economy, and in turn, the American Dream.
FOUNDING LEADERS
This prominent group of business, entertainment, sports and non-profit leaders are launching “Financial Literacy for All,”—a 10-year commitment to reach millions of youth and working adults, providing them with the necessary tools and life experience to become confident in making financial decisions that unlock greater wellbeing for themselves, their families, and their communities in general.
John Hope Bryant
Founder, Chairman and CEO
Operation HOPE, Inc.
Doug McMillon
Chief Executive Officer
Walmart
Ed Bastian
Chief Executive Officer
Delta Air Lines
Rosalind Brewer
Former Chief Executive Officer
Walgreens Boots Alliance
Roger Goodell
Chief Executive Officer
NFL
Sal Khan
Founder and CEO
Khan Academy
Brian Moynihan
Chairman and CEO
Bank of America
Tony Ressler
Co-Founder and Exec. Chairman
Ares Management
Dan Schulman
Former President and CEO
PayPal
Adam Silver
Commissioner
NBA
Reggie Jackson
Baseball Hall of Famer
FL4A Initiative Ambassador
Renee Montgomery
Part Owner and Vice President
WNBA Atlanta Dream
FL4A Initiative Ambassador
Ambassador Andrew Young
Civil Rights Icon and Chairman
Andrew Young Foundation
FL4A Initiative Ambassador
OUR PRINCIPLES
PARTNER
Leadership: at the top.
Embedded: into the business plan of America.
Properly Resourced.
Committed: for a decade.
Relevant: to the intended audience.
INITIATIVE
- Engage broadly. We seek to create a groundswell for financial literacy so that everyone is welcomed. Our movement is more than just a program, organization, or employer.
- Embed equity. Financial and racial equity will be at the heart of this movement. It will feature cultural sensitivity, inclusive design and age appropriate programs.
- Embrace creativity. Rely upon the creativity and expertise of member organizations to ensure financial literacy becomes part of day-to-day life.
- Stay Flexible. Collaborate on solutions to maximize the reach and results of our collective and company-specific efforts.
INTO ACTION
Given the importance and societal impact of financial literacy and with a goal to expand people’s access to opportunities, these organizations are acting now – leveraging their innovative content and creative expertise to maximize the benefits in their daily interaction with millions of employees, clients, customers and suppliers. This collective effort to spur a national movement of financial capability is supported by focusing on:
- Making financial literacy easier to understand and generating public awareness of its importance by directly connecting with working adults.
- Targeted outreach to middle and high school students as well as those attending community college and 4-year universities with innovative outreach using existing “Best Practices” from both the private and public sectors.
NOW AVAILABLE!
A growing resource directory of nonprofits and agencies currently offering best-in-class resources in the financial literacy space.
NEWS & UPDATES
What is Financial Literacy for All?
A national initiative to embed financial literacy into American culture, led by a prominent group of leaders from the business, sports, entertainment and nonprofit sectors. This 10-year initiative will reach millions of youth and working adults by making financial literacy fun, engaging them where they live, work and celebrate.
Why is Financial Literacy Important?
Underscoring the need for financial literacy, the Financial Industry Regulatory Authority’s current Investor Education Foundation survey found that only one-third of U.S. residents surveyed could answer basic questions about interest rates, financial risk and mortgage rates—down by nearly one-quarter from 2009. In addition, the cost of financial illiteracy to U.S. citizens is estimated to be $415 billion for 2020, according to a recent study by National Financial Educators Council.
What Areas Will “Financial Literacy for All” Address?
These organizations are acting now—leveraging their collective innovative and creative expertise as well as their daily interaction with millions of employees, clients, customers and suppliers to spur a national movement of financial capability. This alignment of vision and mission is supported by:
- Making financial literacy easier to understand and generating public awareness of its importance by directly connecting with working adults.
- Providing targeted outreach to middle and high school students as well as those attending community college and 4-year universities with innovative outreach and existing “Best Practices.”
How Do I Become Involved?
If your organization would like to learn more about becoming a FL4A member, please submit your information HERE.
Who Are the Founding Members?
These leaders helped spearhead the initiative. Each leader has made a commitment from their organization to the initiative, provided financial support to the initiative and leveraged their personal network to get other organizations engaged.
- Doug McMillon, CEO, Walmart, Co-Chair
- John Hope Bryant, CEO, Operation HOPE, Co-Chair
- Ed Bastian, CEO, Delta Air Lines
- Rosalind Brewer, Former CEO, Walgreens
- Roger Goodell, Commissioner, NFL
- Sal Khan, Founder, Khan Academy
- Brian Moynihan, CEO, Bank of America
- Tony Ressler, Executive Chairman, Ares Management
- Dan Schulman, Former President and CEO, PayPal
- Adam Silver, Commissioner, NBA
Learn how the 2022 HOPE Global Forums brought together leaders such as the CEOs of Walmart, Delta Air Lines and other companies to talk about “silver rights” and the power of financial literacy.
FOUNDING MEMBERS
MEMBER ORGANIZATIONS
COMMIT TO FL4A
FOR INQUIRIES
Eric Kaplan
FL4A, President
Operation HOPE
eric.kaplan@operationhope.org
Loren Deal
FL4A, Director of Member Success
Operation HOPE
loren.deal@operationhope.org
MEDIA CONTACT
Bill Mendel
Mendel Communications
Bill@mendelcommunications.com